
Hi Hi! Haier!
Haier had been founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China. One of these, Germany’s refrigerator company Liebherr entered into a joint-venture contract with Qingdao Refrigerator Co., offering technology and equipment to its Chinese counterpart and from there, as they say, the rest is history.
This video gives a short background on this excellent company.
Recent Comments